Develops a two-part scenario involving a principal's failed attempt to convince a reporter to do a "good news" story about his school and a damaging story later written by the reporter about the principal's unwillingness to disclose details of an event that might reflect badly on the school. (JBM)

With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

This workbook is part of a series devoted to all areas of charter-school development. Fifth in the series, this volume focuses on community relations and how school founders can handle public relations, market their school, and deal with controversy. The text is divided into three sections. Section one examines why schools should engage in public…

The goal of this development program is to combine greater community orientation with traditional concerns of academic geography. Describes objectives and activities designed to increase community awareness of, and opportunities to apply, geographic knowledge and methods. (Author/CK)

A university's commitment to community service is vital to establishing productive working relationships with important community offices and committees. Several public relations officers were asked to describe the different ways they cultivate understanding. Experiences of Syracuse University and the University of Scranton are described. (MLW)

Designed to inspire parents throughout the United States to develop parent support programs, this book describes one such program which successfully operates in a community of 150,000 people. The Postpartum Education for Parents (PEP) program is designed to offer free assistance to families following the arrival of a baby. Specifically, the…

The current educational climate demands that more attention be paid to the promotion of health education programs. Opportunities for promotion exist in professional preparation programs, in the schools, and in the community. Examples of different types of promotional activities are given. (PP)

"Alinsky methods," designed for confrontation, can include packing meetings, requesting marathon sessions, and using dramatic advertising. Developed by Saul Alinsky for oppressed people, the methods can be mitigated by 10 administrator actions, including building openness and trust, having good legal and public relations advice, and…

The purpose of this guidebook is to provide practical information to assist state and local aging agencies in developing strategic relationships with businesses in their communities. The goals of the guidebook are: to spark the aging network's interest in developing and expanding public/private partnerships in the area of older worker employment;…

Intended for Foster Grandparent Program (FGP) project sponsors and staff, as well as for advisory council members and ACTION staff, this handbook provides guidance for the management and operation of FGP projects based on the provisions of Public Law 93-113. An introductory chapter provides basic information and definitions, and in the 10…

A handbook for a community relations coordinator for Literacy Volunteers of America, Inc. is presented. An explanation of placement and advance planning is included. Information on flyers, posters, and newsletters; advance preparation of photographs, identifying them, and getting releases; and examples of news releases and steps in preparing them…

This manual documents a family literacy program developed by Mississippi Gulf Coast Community College and conducted at a local elementary school. It describes how the program combined General Educational Development (GED) courses for parents with a preschool program for their 3- to 4-year-old children. Based on the Kenan Family Literacy model…

Designed to offer guidelines, ideas and help to those who provide library service to young adults, this manual includes information about the provision of young adult (YA) services in six sections. The first section, which addresses planning and administration, includes a definition of a young adult and a checklist for determining community needs…

According to this paper, in private schools where parents make up the corporation and board of trustees, both administrators and trustees face particular problems and considerations. The paper attempts to deal with those problems, with an emphasis on the development of cooperative working relations among students, teachers, administrators,…

This document is a practical guide to demonstrating the value of school-to-careers preparation for all students and to debunking outdated stereotypes and false assumptions surrounding school-to-careers and vocational education programs. Part 1 explains the importance of political and policy advocacy in public education and outlines strategies for…