The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

Developing substantial links between colleges and elementary, middle, and secondary schools to create a sensible, longitudinal process for developing writing skills can be mutually beneficial. Contacts with schools are easy to make. College composition teachers can contact high school teachers to bring their "college prep" classes for an…

Contributions from researchers and practitioners involved in self, peer and group assessment in an online or e-learning environment investigate how assessment practices can be used to assist and improve the learning process. The book describes the principal characteristics of self, peer and group assessment; presents guidelines for effective…

Providing strategies for parents to use to show their children how to take an active role in their own learning, this book discusses developing successful study skills, how speaking and listening can enhance your children's reading and writing skills, and techniques to help children expand their vocabularies. It focuses on helping children how to…

This manual is intended for municipal managers, union representatives, and others interested in establishing workforce literacy programs (WFLPs). Content is based on the experience of five Canadian municipalities where WFLPs were established. Chapter 1 addresses the challenge for municipalities to manage change in the workplace and provides a…

This book describes a variety of publication experiences and reflections and offers guidelines on academic writing for college and university faculty to increase productivity and achievement in the "publish or perish" academic world. Chapter 1 defines academic writing and compares its characteristics with teaching. Chapter 2 discusses…

A synthesis of current research, theory, and professional opinion on how children learn to write, this report begins with a brief introduction followed by a discussion of writing readiness that suggests children's eagerness to learn to write. The third chapter examines children's use of writing to extend the functions of speech, drawing, and play,…

In contrast to the primary grades when children are learning to read, students in grades 4 through 12 are expected to learn content as they read, yet they may still struggle with reading basics. This book provides a realistic and systematic process for improving reading and writing while enhancing content knowledge and skills. Based on proven…