A series of six short articles explains how to recruit professional association members, build teacher and student involvement, plan dynamic conventions, issue effective newsletters, and develop lobbying networks. (SK)

Discusses a system of sign-up procedures for different student recruiting situations. Describes four methods including the open sign-up, lottery, preselection/prescreening, and advanced request. Considers factors involved in choosing the right method and in using a combination of methods. (RC)

Suggests some general observations about the process of recruiting minority teachers as well as a number of specific strategies. (Author/SJL)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Describes the ideal qualities of teachers in small schools, and explains how to recruit ideal teachers and how to provide inservice training for those who are less than ideal. (JM)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Outlines an approach to college and university marketing that focuses on identification of buyer readiness state and selection of appropriate communication goals. This approach uses a hierarchy of communication goals (awareness, knowledge, liking, preference, conviction, purchase) widely used in consumer advertising. Argues that little has been…

Identifies strategies for attaining minorities and for improving the current status of underrepresented minorities in academic libraries. A plan for action is presented which includes internships for minorities, the Targets of Opportunity Program (TOPS) at the University of Illinois at Urbana-Champaign, recruiting by networking, and a mentoring…

A serious problem facing recreation and aquatic directors is retaining pool personnel. This article identifies factors that contribute to retention problems and suggests an "off-season" training program for former employees, with incentives, as a way of addressing these problems. Results of a survey of 49 pool employees are presented.…

Notes that the percentage of Black and Hispanic teachers continues to decline as the number of Black and Hispanic students increases. Argues that minority teacher candidates are being screened out by state-mandated competency testing. Argues that reversing the scarcity of Black and Hispanic teachers will take time, money, and commitment. (RS)

Discusses the importance of parent-support groups for parents with handicapped children. Uses the case of the Mile High Down's Syndrome Association in Colorado to examine issues related to establishing and maintaining a parent-support group. (RJC)

Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

Suggestions for improving alumni association membership recruitment and retention, for raising non-dues income, and for keeping records are made based on Kansas State University's experiences. (MSE)

Alumni with drive and influence can help a college alumni organization meet its long-term goals. Prospective donors may be willing volunteers, and regular review of the alumni notes may suggest volunteers. A diverse volunteer group can best represent diverse alumni populations. Challenging, meaningful assignments that tap expertise are the most…

Presents strategies for increasing the enrollment in child care programs in a competitive market. Discusses ways to investigate the market, including examining the competition, parents' expectations, and the industry; and ways to differentiate a center from its competitors. (KB)