Describes the historic and current need for volunteers in Head Start programs. Focuses on volunteer recruitment, senior volunteers, volunteer assessment, matching volunteers and centers, staff-volunteer relationship, and volunteer supervision. Lists resources for involving and managing volunteers. (KB)

Presents strategies and guidelines for generating new action-oriented ideas for recruiting and retaining diverse staff in the recreation field. Recruitment strategies include introducing high school youth to an agency, providing financial assistance, and becoming aligned with certain higher education institutions. Retention strategies include…

Presents guidelines regarding graduate student recruitment and application, advising and course work, standards for teaching and other professional experience, and grievances. (SG)

Surveys students concerning recruitment and referral issues at the writing center. Finds that the higher the class level, the less likely the student was to have attended the center. Finds that students view instructor referral to the writing center as a bargain. Suggests ways to improve tutor training, advertising, and referral methods. (RS)

A study investigated pharmacy students' attitudes and awareness of graduate education in pharmacy and the effects of a videotape on intentions, attitudes, and awareness levels. Differential effects on males and females and on first- and third-year students are discussed and related recruitment activities are suggested. (Author/MSE)

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

On the basis of experiences gleaned from applying for seven superintendent positions, a superintendent offers suggestions that might help school boards in their recruitment efforts. (MLF)

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

The key to achieving effective marketing of centers and services is to make messages creative, consistent, and continual. Creative marketing involves creating an awareness of the program. A consistent, identifiable image will create program recognition. Effective, continual marketing utilizes a mix of marketing methods on an ongoing basis to…

Discusses numerous solutions to enlarging the pool of interested and qualified undergraduate students of color, attracting and retaining graduate students of color and helping them in the job search, and increasing the numbers of faculty members of color. Notes that these include funding, mentoring, and coverage and validation of interdisciplinary…

Cultural differences enhance the wonder of camp. Tips for reaching diverse populations include emphasizing multicultural programming in promotional materials, distributing flyers in diverse neighborhoods, having diverse staff, advertising on radio stations popular with ethnic communities, offering scholarships, advertising through national ethnic…

Identifies broad areas affecting department chairs when they deal with academic personnel matters, including sexual harassment and sexual discrimination. Notes that the hiring and reappointment process is at the core of building and maintaining the highest quality faculty members, and that most federal and state courts defer to academic judgment…

Identifies principles of attracting alumni volunteers to community volunteer projects organized by college alumni organizations, considers ways alumni organizations get involved in community service projects, suggests benefits of such projects for alumni organizations, offers principles of successful partnerships with national service…

Examines how institutions can provide support for diversity in preservice teacher education, focusing on the institutional context in which teacher educators work as they craft multicultural teacher preparation programs. Support includes strong institutional leadership and a campuswide vision for change, recruitment and retention of diverse…