Getting Down to Business.

Dessoff, Alan L.

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ERIC Number: EJ508576

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

Getting Down to Business.

Dessoff, Alan L.

Currents, v21 n6 p18-23 Jun 1995

This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Guidelines, Higher Education, Marketing, Merchandising, Program Development

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A