ERIC Number: EJ508574
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Available Date: N/A
Beyond the Bottom Line.
Scalzo, Teresa
Currents, v21 n6 p10-14 Jun 1995
This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire, British Columbia, Nebraska-Lincoln, Saskatchewan, and Minnesota. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Higher Education, Marketing, Merchandising
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
