Peer reviewedERIC Number: EJ494641
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0049-3155
EISSN: N/A
The Buyer Problem and Audience Analysis (Marketing Writing for Technical Products).
Brucker, Roger W.
Technical Communication: Journal of the Society for Technical Communication, v41 n4 p742-44 Nov 1994
Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)
Descriptors: Audience Awareness, Higher Education, Marketing, Technical Writing, Writing Improvement
Publication Type: Opinion Papers; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
