Marketing Your College Music Program to Students.

Kelly, Steven N.

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Peer reviewed

ERIC Number: EJ381028

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Marketing Your College Music Program to Students.

Kelly, Steven N.

Music Educators Journal, v75 n3 p27-29 Nov 1988

Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

Descriptors: Admission Criteria, Admissions Officers, College Choice, Enrollment, Higher Education, Marketing, Questionnaires, Student Needs, Student Recruitment

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: N/A

Language: English

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