All institutions of higher learning have slightly different techniques of promoting and tenuring their faculty. The author compiled this document to provide resourceful pointers to future Broadcast Journalism and Mass Communication professors in the writing and organization of their applications. This collection of materials traces one tenured assistant professor's application procedures for promotion to associate professor in the mass communication department at Southern Arkansas University (SAU), where he was one of only three faculty members promoted during the 2000-2001 academic cycle. In his introduction to the collection of materials, the faculty member states that he submitted documents, audiocassettes, and videotapes to verify his work, and that over the years he had also received several honors and participated in numerous professional conferences. The collection contains evaluations made at each step of the promotion process: Department Chair; School of Liberal and Performing Arts Council; School of Liberal and Performing Arts Dean; University Council; Vice President for Academic Affairs; and President, with his recommendation subject to approval by the SAU Board of Trustees; and is followed by the promotion document itself. (NKA)