In 1998, 19.7 percent of African American children were uninsured. Since a majority of African American children live in families with incomes below 200 percent of the federal poverty line, they are eligible for free or low-cost insurance coverage. This report presents strategies for facilitating the recruitment and enrollment of African American children into Medicaid and the Children's Health Insurance Program (CHIP), a health insurance program financed by the federal child health block grant. It provides examples of successful efforts in different states. The five strategies include: (1) consider the demographics of the population when planning outreach strategies (engage fathers in getting their children enrolled and reach out to working families); (2) engage trusted members of the community or trusted community-based organizations to deliver messages and bridge the divide between service delivery systems and the public; (3) join efforts with African American institutions (fraternities and sororities, professional organizations, businesses and business groups, faith-based institutions, and historically black colleges and universities); (4) convey messages through the popular media; and (5) reach out to the community through special cultural events targeting African Americans. (SM)