This paper presents two ways that schools can enhance their reputation: the annual back-to-school night and recognition programs for alumni. For back-to-school night, guests should be welcomed with enthusiasm and parents should be informed of the school's achievements. Since many staff members have never been coached on parent-friendly behavior, teachers should receive training for dealing with parents. Teachers should greet parents at the door, should make sure that their presentation fits into the allotted time, should show enthusiasm for the students and the curriculum, should dress professionally when dealing with parents and the community, and should be prepared to answer some of the common questions that parents ask. Parents will also be interested in seeing how graduates of the school have fared in their professional lives. A wall of fame can serve such a purpose. A key element for a successful wall of fame is the formation of an organizing committee to set criteria for induction. Once the honorees are selected, the school can host a reception for inductees, and recognition plaques can be prominently displayed in a special area. Furthermore, the honorees can interact with students, thus serving as inspirational role models. (RJM)