This model evaluation program was developed to help marketing education teachers in Missouri to evaluate their courses and plan improvements. Following an explanation of the rationale and nature of the evaluation, the guide consists of six sections: (1) a marketing education course enrollment summary form and directions for completing the information required; (2) instructions for planning and conducting a student follow-up study, including sample letters and a follow-up instrument; (3) instructions for planning and conducting an employer survey, including a sample letter and evaluation instrument; (4) a marketing education internship (cooperative education) summary form; (5) a marketing education program school summary form; and (6) a model end-of-the-year evaluation report. (KC)