Questions presented in workbook format are interspersed with quotations from the literature about the library profession's stereotypes and self-image. The document opens with a synopsis of how librarians are portrayed by the mass media. Exercises about role perceptions are presented (e.g., define the terms "librarian" and "information manager" and explain whether the terms are interchangeable). Gender stereotypes are also explored. The function and success of the Library Association of Australia (LAA) in promoting and managing the profession is discussed and a list of questions is included that ask LAA members to consider what they are contributing to the profession. Other topics include: "Your Self-Image"; "Changing Your Own Image within Your Own Organisation--Be Your Own Publicist"; "Personal Power"; "Power"; "Communication"; "Library Staff"; "Service Provision"; "Service is a State of Mind"; "Marketing"; "Marketing the Service"; "Our Future Users"; "School Librarians"; "Public Librarians"; "Special Librarians"; "Academic Librarians"; "Library Educators"; "Career Planning"; "Related Professions"; "Salary"; "A Personal Marketing Plan"; and "The Last Word on the Stereotypical Image." A self-help exercise on salary levels is also included. (15 references) (SD)