A primer on strategic planning related to institutional self-studies and attempts at assessment is outlined. The refinement of a strategic plan and the preparation for continued accreditation are major events in an institution's life, but the two processes are too often kept separate. Strategic planning requires that an institution know who it is; where it is going; how it proposes to get there; and the leadership, staff, and financial resources necessary for the trip. Nine sections are as follows: (1) introduction; (2) what it is; (3) why it is done; (4) who does it; (5) when it is done; (6) where it is done; (7) how it is done; (8) what the benefits are; and (9) conclusions toward strategic management. Strategic planning provides guidance for future actions. It helps relate mission, goals, strengths, opportunities, priorities, and evaluation in a manner that enhances both decision-making and presentations about campus needs. Strategic planning leads to strategic management because it forces confrontation with choices and reasons. A strategic planning illustrative worklist is attached. Contains 13 references. (SM)