Social sciences in the community college are at a critical point in their history and development. Except for a few statistical aberrations, enrollment in the social sciences and humanities is declining significantly. The idea of marketing a segment of a college's or university's offerings, particularly when it is not tied to a particular problem program seems parochial and provincial at best and chauvinistic at worst. It has been assumed that the social sciences specifically and the humanities generally should be able to stand on their own. However, the attitudes toward learning today in general are at best ambivalent, and resistance to the idea that the humanities and social sciences are fundamental is stronger than it has ever been. Various marketing principles can be applied to these curriculum areas with the short-term objective of improving the image of liberal arts by being proactive and by establishing credibility. (BZ)