Issues and considerations likely to be confronted in designing and constructing longitudinal institutional databases or studies are examined, including operational definitions of retention and attrition. The intent is to reduce current limitations in dropout research. (MSE)

Techniques for conducting student-attrition studies using the Student-Outcomes Information Service (SOIS) are outlined. General concepts to effectively guide an institutional research effort are discussed, with attention to better defining student attrition and a summary of results of recent research on the reasons why students withdraw from…

Tools and methods designed to assist colleges in analyzing and managing student attrition are described in this manual. The proposed strategies are intended to help the individual college identify patterns and causes of attrition and to establish reasonable goals and means for reducing attrition. The manual consists of five parts. Part I provides…

A marketing program for Chattanooga State Technical Community College (CSTCC) is presented as a guide to be used by the college in increasing its share of the traditional college-age market and in expanding the college's target audience to include more non-traditional students. The report first presents a review of the literature concerning…

The second phase of development of a comprehensive Master Plan for New Jersey Institute of Technology is detailed. As part of an established and continuing planning process involving all segments of the campus community, it reaffirms and further refines the institutional mission and priorities for the next decade. The plan is drawn in the context…