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| College and University | 1 |
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| Ricci, Ronald J. | 1 |
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| Journal Articles | 1 |
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Peer reviewedRicci, Ronald J. – College and University, 1994
Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…
Descriptors: Administrator Attitudes, College Applicants, College Bound Students, Declining Enrollment
