This essay offers suggestions for faculty who are designing study abroad (SA) experiences by outlining a three-week Maymester study abroad to Reggio Emilia, Italy, and a semester-long study abroad to Brussels, Belgium. The authors reflect on commonalities in planning, recruiting, preparing students, and conducting each trip, as well as some of the…

The term "tuition driven" no longer pertains only to private colleges. As state appropriations to public universities dwindle, more colleges are relying to a greater degree on keeping classes full in order to generate revenue. The fact is, virtually all institutions are essentially tuition driven. Although trustees generally understand what being…

Surveys students concerning recruitment and referral issues at the writing center. Finds that the higher the class level, the less likely the student was to have attended the center. Finds that students view instructor referral to the writing center as a bargain. Suggests ways to improve tutor training, advertising, and referral methods. (RS)

A study investigated pharmacy students' attitudes and awareness of graduate education in pharmacy and the effects of a videotape on intentions, attitudes, and awareness levels. Differential effects on males and females and on first- and third-year students are discussed and related recruitment activities are suggested. (Author/MSE)

Provides suggestions to institutions of higher education that are developing or enhancing World Wide Web sites for use in student recruitment. Explains basic concepts and offers tips from prospective students. Examples are provided from the University of Colorado, University at Buffalo (New York), and Gettsyburg College (Pennsylvania). (DB)

Designing publications to recruit graduate students is a far different task from designing materials for undergraduates. Syracuse University has found three principles helpful: relying on the expertise of the institution's academic units; providing useful information, not a sales pitch; and using desktop publishing to produce targeted…

In order to recognize and assess the qualities and qualifications of potential new faculty at the State University Agricultural and Technical College at Delhi, Vermont, a study was made to develop and implement faculty selection procedures through campus participation. The study involved a comprehensive review of the literature, consideration of…

Presents a high school journalism teacher-newspaper advisor's practical 10-step plan to recruit minority students for the school newspaper staff. Notes that the staff of James Whitcomb Riley High School's "Review" changed their coverage, sought diverse input, and implemented many nontraditional approaches. (NKA)

College presidents are offered nine key suggestions for marketing and student recruitment: beginning with vision; defining marketing broadly; creating institutional image; understanding how students make decisions; creating familiarity; competitive positioning; market segmentation; choosing a marketing champion respected by the college community;…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

This guidebook is designed as a brief introduction to the use of attitude research as a tool in the student recruitment process. Opinion and attitude research are briefly described from the perspective of the academic communicator. Topics include the following: the difference between opinion and attitude research, the two basic forms surveys…

This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school…

An introduction to this theme issue stresses that accommodating needs of increasingly diverse college population should be guided by basic principles: making all students feel welcome; asking what they need to learn and conditions that must exist for that to occur; sharing plans and commitments; and establishing helping relationships between those…