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Rhodes, Robert I. – Camping Magazine, 1995
Tips for taking photographs for camp brochures and promotional materials include purchasing a quality camera with interchangeable lenses and a good flash, using appropriate film, experimenting with black-and-white pictures, practicing good technique when taking pictures, cropping photographs, ensuring adequate lighting, and taking lots of…
Descriptors: Camping, Photographic Equipment, Photography, Publicity
Herrman, Carl T. – CASE Currents, 1981
Suggestions for selecting a professional photographer for collegiate publications are given: develop a shooting script that defines your needs; select the photographer skilled in a defined area; negotiate fees carefully; work with the photographer; and be present shooting day to oversee activities. (Author/LC)
Descriptors: Administration, Higher Education, Layout (Publications), Performance Contracts

Grothe, Mark – Voice of Youth Advocates, 1996
Incorporating photographs into reports or promotional materials is an effective means of communicating needs and activities of the library media center. Provides techniques on how to improve picture taking with a standard camera. Discusses photo composition, positioning subjects, photographing reflective objects, lighting and focus tips,…
Descriptors: Elementary Secondary Education, Learning Resources Centers, Library Services, Photographic Equipment
Berger, Joel S., Ed. – 1978
This handbook is intended as a reference tool for use in the college or university's public information office, news bureau, information services, or public relations office. An update of an earlier edition, it presents articles by a number of authors, some from CASE Currents, bulletin of the Council for Advancement and Support of Education. It…
Descriptors: Advertising, Broadcast Industry, Cable Television, Directories