An economic impact study tells the community about a camp's contribution, and is good advertising. Describes an economic impact study and its benefits. Uses Concordia Language Villages' study to illustrate features of an impact study, including goals and scope, parameters and assumptions, statistical information, research methodology, review…

Differences between advertising and public relations are described, and basic elements of public relations are outlined: community relations, special events, and publicity. Examples of successful community relations and special events conducted by corporations are noted. Techniques for acquiring publicity are described using the acronym NEWS (new,…

Develops a two-part scenario involving a principal's failed attempt to convince a reporter to do a "good news" story about his school and a damaging story later written by the reporter about the principal's unwillingness to disclose details of an event that might reflect badly on the school. (JBM)

With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

Designed to inspire parents throughout the United States to develop parent support programs, this book describes one such program which successfully operates in a community of 150,000 people. The Postpartum Education for Parents (PEP) program is designed to offer free assistance to families following the arrival of a baby. Specifically, the…

The current educational climate demands that more attention be paid to the promotion of health education programs. Opportunities for promotion exist in professional preparation programs, in the schools, and in the community. Examples of different types of promotional activities are given. (PP)

A handbook for a community relations coordinator for Literacy Volunteers of America, Inc. is presented. An explanation of placement and advance planning is included. Information on flyers, posters, and newsletters; advance preparation of photographs, identifying them, and getting releases; and examples of news releases and steps in preparing them…

This is one of a set of five handbooks compiled by the Northwest Regional Educational Laboratory that describes the processes for planning and operating a total experience-based career education (EBCE) program. Processes and material are those developed by the original EBCE model--Community Experience in Career Education (CE)2. The area of…

This manual is designed to aid school guidance counselors in creating and implementing a public relations (PR) program to educate those both inside and outside the school system about the purposes, operations, and unique characteristics of guidance and counseling. The manual contains six sections, plus a bibliography of public relations…

Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…