Marketing strategies for day camps include encouraging camp staff to get involved in organizations involving children, families, and communities; holding camp fairs; offering the use of camp facilities to outside groups; hosting sport leagues and local youth outings; planning community fairs; and otherwise involving the camp in the community. (LP)

Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)

An inclusion audit looks at the messages that a camp conveys to campers, parents, and the public and evaluates whether those messages are congruent with policies of acceptance and inclusion of diversity. Elements include reviewing camp promotional materials, the camp mission statement, and the location of advertising; evaluating forms; examining…

Gives 10 strategies and examples for camp crisis-management: a written, implemented emergency plan; clear, honest communication; trained staff; good community relationships; learning from experience; knowing the local environment; preparing for the media; considering long-term impacts; avoiding adverse effects; and recognizing good things that…