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| Broadcast Journalism | 1 |
| Communication Research | 1 |
| Higher Education | 1 |
| Mass Media Effects | 1 |
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| Journal of Communication | 1 |
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| Eveland, William P., Jr. | 1 |
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Peer reviewedEveland, William P., Jr. – Journal of Communication, 2003
Discusses the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and discusses a "mix of attributes" approach with a focus on the study of "new" technologies for the dissemination of news. Argues that the mix of attributes approach would better serve to advance both theory and empirical research…
Descriptors: Broadcast Journalism, Communication Research, Higher Education, Mass Media Effects
