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| Guides - Non-Classroom | 4 |
| Journal Articles | 3 |
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Cook, Catherine R.; Fennell, Marylouise – Presidency, 2001
Offers lessons for non-profit colleges and universities from for-profit schools: (1) establish a professional cost accounting system; (2) think of foundations as funding partners; (3) increase retention; (4) market to students as customers; and (5) promote the college as a brand. (EV)
Descriptors: College Administration, Educational Finance, Higher Education, Marketing
Peer reviewed
Direct linkMoore, Richard W. – New Directions for Community Colleges, 1987
Illustrates how proprietary schools and community colleges have used market research techniques to identify marketing problems, determine student characteristics, measure market penetration, understand market position vis-a-vis the competition, and assess applicants' perceptions. (AYC)
Descriptors: Community Colleges, Information Dissemination, Institutional Research, Marketing
Positive Futures, Inc., Washington, DC. – 1978
Components for a model strategy/program for the recruitment and retention of students in criminal justice (CJ) programs are presented to stimulate planning activity. These 24 general examples of approaches identify the strategy, state the objectives, provide a rationale, describe implementation, discuss intervention activities, and delineate the…
Descriptors: Cooperative Education, Criminal Law, Enrollment Influences, Guidelines
Steckel, Richard – Child Care Information Exchange, 1990
Presents guidelines that businesses such as child care centers can use in their efforts to become entrepreneurial nonprofit organizations. (BB)
Descriptors: Administrator Guides, Brainstorming, Corporate Support, Day Care Centers
