Ways that population trends, societal pressures, and changing economic conditions affect learning needs are addressed. Small and large colleges are given information to help them evaluate their missions, chart new directions, and make necessary adaptations in their curricula. The three issues addressed are the theoretical formulation of the…

Defining the college or university in terms of a shared vision of what distinguishes it from others can help unite constituencies and build a more effective student recruitment campaign. During declining enrollments, such unity of purpose can be crucial to institutional survival. (Author/MSE)

This article proposes a conceptual decision-making framework for college and university offices of institutional research during times when budgetary retrenchment and reallocation of resources is necessary. Key issues the office should consider include understanding the institution's purpose, strategy selection, evaluation activities, student…

This paper discusses whether liberal arts colleges are finding it increasingly difficult to maintain their traditional curriculum as they compete for students, as well as strategies that may enable these institutions to survive while maintaining their liberal arts identity. It observes that many liberal arts colleges award less than 40 percent of…