Discusses and illustrates problems with the interpretation of visual materials used in rural development campaigns in developing countries. The association between pictorial experience and pictorial literacy is examined, and guidelines are suggested for visual communicators. (LRW)

Examines how visual literacy (the ability to interpret the visual images of advertisements, illustrations, television, and other visual media) can promote creative and analytic thinking. Provides several instructional strategies to teach visual literacy through book illustrations. Notes that visual literacy is essential in a world increasingly…