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Download full textDunn, Douglas; Hogg, David H. – 1995
The key to marketing a town is determining and promoting the town's "differential advantage" or uniqueness that would make people want to visit or live there. Exercises to help communities gain important insights into the town's competitive edge include a brainstorming session with knowledgeable community members, a visitor…
Descriptors: Advertising, Brainstorming, Community Development, Elementary Secondary Education
