A good reputation goes hand in hand with a university's "brand," which in essence is the promise the institution makes to all of its constituencies. A brand is appreciably more than an attractive logo, reinforcing colors, and compelling admission brochures (though all of these reflect it). If properly thought through and developed from the inside…

In a university's time of crisis, reporters will often attempt to catch the president and board members in conflicting responses in order to develop a "gotcha" news story. It is important for leaders not to take the bait. In times of crisis, board members and institutional leaders must not only control the message and flow of…

A report on the integrity of higher education concludes that public confidence in higher education has eroded in recent years, due to both internal and external problems. The ethical behavior of educators can and should be called into question whenever breaches of conduct occur, such as: plagiarism by both teachers and students; exploitation by…