To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

A California school district, expecting 600 new students and only filling less than half of their 70 open teaching positions from usual hiring sources, took their teacher recruitment program on the road and around the country. Top flight teachers were hired at precisely the grade levels and subject areas needed. (MLF)

A guide to the development and operation of a college enrollment management system is presented for college administrators. After describing current issues that affect traditional student enrollments, the concept of enrollment management is defined, and its basic elements are introduced, along with broader organizational perspectives such as…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

This paper offers advice for ways in which community colleges can approach the challenge of recruiting international students. Community colleges are enjoying a new popularity with overseas students, even though other higher education programs are showing slow growth for this group. According to the paper, it is becoming more common to find…

This document reports on a 2.5 day workshop that trained 23 middle managers from Wisconsin school districts in developing and using information on trends relevant to vocational, technical, and adult education (VTAE) program planning, including trends in technology, the labor market, demographics, and education. A nine-page description covers the…

Issues related to the enrollment and education of foreign students in American graduate schools are examined. Most of these students come from developing countries and are often sent to the United States to acquire skills and training needed in their countries. Engineering is the field with the greatest concentration of foreign students. Although…

The second phase of development of a comprehensive Master Plan for New Jersey Institute of Technology is detailed. As part of an established and continuing planning process involving all segments of the campus community, it reaffirms and further refines the institutional mission and priorities for the next decade. The plan is drawn in the context…

Pilot projects to achieve sex equity in vocational programs at the community colleges of Hawaii have existed on an individual campus basis since 1977. The plan contained in this document continues the sex equity efforts of the community colleges and provides a new approach--based on systemwide coordination--to reducing sex bias and stereotyping in…

This manual provides step-by-step strategies and materials for recruiting and retaining minority students in secondary and postsecondary vocational education programs. Particular emphasis is placed on recruiting for training, education, and placement in high-growth, emerging occupations and on providing equal access to all vocational and technical…

Essays on the growing population of adult students are collected. In a preface, E.T. Godbey highlights some characteristics of this population and the need for institutional changes to accommodate them. In one chapter Martha P. Weatherford describes recent changes in the overall student profile and reasons for the age changes. In a second chapter…

This volume, the first in a two-volume guide to provide vocational educators in Massachusetts with some practical tools for planning and implementing student recruitment strategies in their local areas, discusses the planning and design considerations that have an impact on a student recruitment program and highlights promising practices used in…