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Bergmann, Mark; Paidas, Harry – Currents, 1993
A number of colleges and universities with widely varying sizes and missions have used direct mail techniques to improve fund raising. Methods include use of fund-raising themes, checklists of reasons for donating, gift clubs, and challenge grants. Attention to direct communication, image, and repetition of the message are success factors. (MSE)
Descriptors: Audience Awareness, Case Studies, Cost Effectiveness, Donors
