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Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing.

Lynch, James; And Others – Journal of Marketing for Higher Education, 1996
Quadrant analysis, a widely-used research technique, is suggested as useful in college or university strategic planning. The technique uses consumer preference data and produces information suitable for a wide variety of curriculum and marketing decisions. Basic quadrant analysis design is described, and advanced variations are discussed, with…
Descriptors: College Administration, Curriculum Development, Decision Making, Higher Education
Gunne, G. Manny – 1979
AFTHER, a computer simulation game for dealing with the complexities of higher education in a changing electronic world, is described. It is a tool for decision research and decision assistance. AFTHER enables the users to study higher education governance and its decision-making patterns in general, or to readily convert the simulation to an…
Descriptors: College Administration, Computer Programs, Computer Science, Conference Reports
McLaughlin, Gerald W.; Howard, Richard D.; Balkan, Lore A.; Blythe, Elizabeth W. – 1998
This monograph, based on a conceptual model called an information support circle, describes a structured management process that can be used by higher education institutions to add value to institutional data and information. The model offers a sequence of (1) thinking about the management and use of data, (2) considering problems in providing…
Descriptors: Data Analysis, Database Design, Databases, Decision Making
Southern Rural Development Center, Mississippi State, MS. – 1982
The Southern Rural Development Center in cooperation with the University of Kentucky sponsored a workshop which brought together extension and research personnel interested in rural economic development concerns (i.e., inadequate water supplies, sewer systems, and schools). The proceedings include "Community Growth Management: The Land-Grant…
Descriptors: Community Planning, Computer Oriented Programs, Decision Making, Economic Development