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Cathleen S. Jones – Marketing Education Review, 2024
Interdisciplinary courses and activities are becoming more popular as the benefits of collaboration have become apparent. For example, collaboration between different disciplines in organizations, such as engineering and marketing, has been shown to significantly enhance the product development process. Various strategies have been used to…
Descriptors: Curriculum Design, Interdisciplinary Approach, Engineering Education, Business Administration Education
Poland, Robert, Ed. – 1980
The nine articles in this monograph deal with techniques for increasing communication between the professional world of business and business education with respect to career education. The first article stresses the need for communication between schools and the related business community. In the second article school-related experiences that…
Descriptors: Advisory Committees, Business, Business Education, Career Education
Bush-Bacelis, Jean L. – 1987
The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cooperation