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Glassner, Barry; Corzine, Jay – Sociology and Social Research, 1982
Develops Glaser and Strauss' (1967) suggestion that fieldwork techniques may be successfully adapted for content analysis research. Discusses relative advantages of literature and traditional fieldwork sites, and initial stages of doing fieldwork at literature sites; demonstrates method used through an evaluation of the hypothesis that prejudice…
Descriptors: Bias, Comparative Analysis, Competition, Content Analysis