Finding the right college is a challenge for all students, but Black families face additional challenges and questions when navigating the admissions process. Veteran admissions experts Timothy L. Fields and Shereem Herndon-Brown demystify this complexity by advising families on when to begin the process, where to apply, and how to be a…

This guide is the National Association for College Admission Counseling (NACAC) commitment to principled conduct among professionals who support students in the college transition process from secondary school to postsecondary education and in the transfer process between postsecondary institutions. College counseling and admission professionals…

This guide is designed to help college-bound student-athletes and their families understand the National Collegiate Athletic Association (NCAA) rules for progressing from being a high school athlete to a student-athlete in college. Students are encouraged to work closely with high school counselors, recruiters and college admissions officers to…

Also referred to as "The Viewbook", this publication provides an introduction to the North Dakota University System's 11 campuses, a matrix of programs of study and some of the key facts about enrollment, admission, the cost of college and financial aid.

Guidelines are provided to help coaches counsel high school athletes about college selection and admissions. The needs of both the average and the exceptional athlete are considered. A checklist for student use in rating colleges and a coach's counseling checklist are included, as well as a resource list. (IAH)

A marketing program for recruiting African-American students to both African-American and predominantly white colleges is presented. It focuses on matching the individual with the college best suited to his/her needs, maintaining good relationships with admissions professionals on other campuses, knowing financial aid, and using the influence of…

The principal objective of recruitment efforts should be to help students make the right college choice. Research can help decide what the college should--and can--say about itself in publications, and how the communication factors can be organized most effectively. (MSE)

Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…

This pamphlet provides an overview of the historic role, accomplishments, and challenges which face historically black colleges and universities (HBCUs) as they carry out their unique mission. It summarizes the efforts of the Department of Education aimed at strengthening HBCUs, while assuring that higher education programs do not discriminate on…

There are a variety of ways in which governing boards and board members can help create opportunities for successful enrollment management, through institutional policy, personal action, or support of faculty efforts. (MSE)

College presidents are offered nine key suggestions for marketing and student recruitment: beginning with vision; defining marketing broadly; creating institutional image; understanding how students make decisions; creating familiarity; competitive positioning; market segmentation; choosing a marketing champion respected by the college community;…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…