While no recruiting tool can replace personal time spent with prospective camp counselors, an effectively designed media tool can strengthen the camp's overall recruiting plan. Suggestions are offered for determining which media tools fit the camp's needs, selecting elements and themes to include in a recruiting video, and using key interview…

Includes 50 cost-effective ideas for promoting camp in the areas of recruiting new campers, encouraging returning campers, advertising strategies, printing brochures and other written materials, using photographs, targeting groups for camp facility rental, and effectively using the media. (LP)

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

Suggestions for finding camp staff focus on actively recruiting college students: arranging college credit for camp work, attending job fairs, using conventional advertising as well as the Internet and e-mail, asking other groups to help, recruiting while staff is at camp, and staff reunions. Includes strategies for finding staff with specialized…

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

Cultural differences enhance the wonder of camp. Tips for reaching diverse populations include emphasizing multicultural programming in promotional materials, distributing flyers in diverse neighborhoods, having diverse staff, advertising on radio stations popular with ethnic communities, offering scholarships, advertising through national ethnic…

Outlines an approach to college and university marketing that focuses on identification of buyer readiness state and selection of appropriate communication goals. This approach uses a hierarchy of communication goals (awareness, knowledge, liking, preference, conviction, purchase) widely used in consumer advertising. Argues that little has been…

As the competition among providers in the continuing education market intensifies, universities starting new seminars will need to alter their marketing and recruitment procedures drastically. Telemarketing and a two-step marketing approach will undoubtedly become more widespread in the future. Individuals responsible for marketing continuing…

Options available to presidential search committees in recruiting appropriate candidates are outlined, and aspects of the committee's responsibility in the search process are discussed. (MSE)

Attracting top teachers to small school systems involves a different recruiting process: advertise widely, use telephone contacts, get there first, don't overweight interviews, do classroom observations, and keep up personal contact. (MD)

Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)

Techniques for developing a faculty recruitment and selection procedure, including establishing congruent goals, preparing the committee for screening and interviewing, and conducting the search, and for building collegiality within the committee are outlined. (MSE)

Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Camp fairs are held on college campuses to recruit students for summer camp positions. Provides marketing and promotion strategies, recruiting suggestions for camp directors, tips for students helping to organize the fair, and suggestions for students who want to secure a summer camp position. Includes a sample camp fair evaluation. (LP)