The University of Wisconsin River Falls is a small, primarily undergraduate teaching institution with a limited history of grant support. In 1990 it created an office of grants and research, whose director found writing proposals with faculty to be an effective way to increase external funding. The methods, pitfalls, and results of this approach…

Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)

Sample policy statements, guidelines, and forms collected from 16 educational institutions with small public relations staffs are presented as a guide to campus relations personnel. The importance of written policies for small public relations staffs is emphasized, and it is proposed that there be a written job description for the public relations…