Descriptor
| College Administration | 1 |
| Educational Finance | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Proprietary Schools | 1 |
| School Accounting | 1 |
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| Presidency | 1 |
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| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
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Cook, Catherine R.; Fennell, Marylouise – Presidency, 2001
Offers lessons for non-profit colleges and universities from for-profit schools: (1) establish a professional cost accounting system; (2) think of foundations as funding partners; (3) increase retention; (4) market to students as customers; and (5) promote the college as a brand. (EV)
Descriptors: College Administration, Educational Finance, Higher Education, Marketing
