A realistic production schedule helps deliver college publications on time. This requires team effort and a spirit of cooperation, specific task scheduling, using tickler systems to keep staff on track, not allowing procrastination, and setting aside planning time. (MSE)

An experienced university fund raiser discusses the staff's role in dealing with potential donors, including developing donor awareness, knowledge, interest, involvement, and commitment; maintaining constant contact; using an effective tracking system to manage, coordinate, communicate, and stimulate major fund-raising activity; and encouraging…

A discussion of the relationship between campus public relations professionals and media relations consultants looks at why consultants are used, the best ways to use a consultant, searching for an agency, establishing fees and parameters, and making the relationship succeed. (MSE)

An informal survey of 19 media relations firms whose clients include schools, colleges, and universities revealed that institutions can contribute most to the success of the consultant-client relationship by planning, establishing goals and expectations, building a team, and identifying worthwhile stories. (MSE)

In college publications programs, computer technology makes it possible to maintain editor-designer teamwork across long distances. However, although computers can cut expenses and boost cooperation, the editor and designer must still have basic skills for collaboration, understand each other's work, and focus on the desired product. (MSE)

The departure or death of an important college or school fund raiser can threaten campaign morale and momentum. The experiences of development programs in such situations illustrate a variety of strategies for management, including good record keeping and institutional communication, teamwork, assuming business as usual, having two people in…