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Survival of the Fittest.
Hay, Tina M. – Currents, 1991
College and university public relations officials need to be aware of the potential problems associated with institutional research programs using animals and conflicts with animal welfare activists. Steps to take include anticipating and planning for a crisis, knowing campus research projects, and educating the various constituencies affected,…
Descriptors: Activism, Animals, Higher Education, Information Dissemination
Scientific Methods.
Yoe, Mary Ruth – Currents, 1986
Some basic tips on writing periodical articles about research are provided: (1) learn to work with scientists and (2) ask for appropriate background material before an interview. Research questions, interpreting data, drawing conclusions, and verifying results are discussed. (MLW)
Descriptors: Higher Education, Interviews, Periodicals, Researchers
Asking the Right Questions.
Galvin, Ruth Mehrtens – Currents, 1990
Like good researchers, writers about research need to be able to tell whether scientific findings are valid. Six questions, to be asked of the researcher, can help the writer explain to others. A healthy skepticism is also important; there may be signals that more questions should be asked. (MSE)
Descriptors: Communication Skills, Higher Education, Public Relations, Research Reports
Electrifying Science: How to Turn Up the Voltage and Bring Research News to Life.
Martin, Roger – Currents, 1991
Reporting on university scientific research is best accomplished by keeping things simple and lively: getting the story straight; giving it a structure, detail, and appropriate tone; polishing the prose with consistent use of personification, metaphor, and simile; and avoiding unnecessary use of jargon. (MSE)
Descriptors: Higher Education, Information Dissemination, Journalism, Language Usage
Science Lessons.
Ficklen, Ellen – Currents, 2002
Provides advice to universities on communicating research. Before controversy, they should: be ready, know the plan, teach researchers and administrators how to talk to reporters, prepare general background materials, and use the Web. During controversy, they should: do triage, tell the whole story, use the moment, remember internal audiences, be…
Descriptors: Crisis Management, Higher Education, Organizational Communication, Public Relations
Professors and PR.
Rodgers, Joann Ellison – Currents, 1996
The role of college and university public relations staff in managing relationships between researchers and the media is discussed. Ten specific researcher personality types that present a challenge for public relations professionals are described, and strategies for successful interaction are offered. (MSE)
Descriptors: College Faculty, Communication Skills, Higher Education, Interpersonal Competence
For Better or for Worse.
McKenna, Barbara; Bennett, Sam – Currents, 1984
Examples of college community relations programs that have successfully bridged a sometimes widening gap between campuses and their surrounding communities include student participation in noise and party control, information campaigns, cultural and ethnic events, educational programs open to the community, economic impact surveys, and scientific…
Descriptors: Administrator Role, Campuses, College Faculty, College Students
From Researchers to Reporters.
Benavidez, Max – Currents, 1996
The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…
Descriptors: College Administration, College Faculty, Faculty College Relationship, Higher Education