Relationships between scientists and campus communicators are often poor because the two inhabit very different worlds. Bridging the gap depends on improving communication, which in turn can have far-reaching benefits for both. Efforts to reconcile the two worlds are essential. (MSE)

Some basic tips on writing periodical articles about research are provided: (1) learn to work with scientists and (2) ask for appropriate background material before an interview. Research questions, interpreting data, drawing conclusions, and verifying results are discussed. (MLW)

The editor of a university magazine offers observations about writing and editing science-related articles, focusing on eliciting information during the interview with the researcher, deciding what to write and how to organize it, and rules for self-editing. (MSE)

The role of college and university public relations staff in managing relationships between researchers and the media is discussed. Ten specific researcher personality types that present a challenge for public relations professionals are described, and strategies for successful interaction are offered. (MSE)

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…