It is proposed that developing a new institutional image can be 95 percent politics and 5 percent design but that a well-managed program can amplify and unify thousands of visual contacts with the college's publics. Eight steps are offered to guide development of a meaningful and effective identity program. (MSE)

Parents can offer a college time, loyalty, and money. Leading roles currently played by parents in campus programs include recruiter, career counselor, political supporter, and fundraiser. Keeping track of parents, organizing and orienting them as volunteers, funding the programs, and assessing the efforts' effectiveness are important elements.…

Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…

Concerns about cuts in federal student loan and grant programs are outlined, and ways in which institutions can act to influence policy are examined. Basic facts about potential cuts, their effects, federal spending on student aid, aid recipients, public opinion, and aid policy's effects on tuition are discussed. (MSE)