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| Administrator Attitudes | 3 |
| Alumni Associations | 3 |
| Fund Raising | 3 |
| Higher Education | 3 |
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| Merchandising | 3 |
| Guidelines | 1 |
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| Program Development | 1 |
| Taxes | 1 |
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| Currents | 3 |
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| Guides - Non-Classroom | 3 |
| Journal Articles | 3 |
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| Practitioners | 3 |
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Scalzo, Teresa – Currents, 1995
This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire,…
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Higher Education
Dessoff, Alan L. – Currents, 1995
This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Guidelines
Sabo, Sandra R. – Currents, 1995
This article reviews the tax implications of alumni association merchandising programs, focusing on unrelated business income tax (UBIT) that nonprofit organizations, such as alumni associations, must pay on income derived from a trade or business not substantially related to their tax-exempt status. It also discusses postal regulations that…
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Higher Education
