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O'Shea, Catherine L. – Currents, 1994
This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)
Descriptors: Consultants, Cost Effectiveness, Costs, Donors