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Stoner, Michael – Currents, 2000
Provides suggestions to institutions of higher education that are developing or enhancing World Wide Web sites for use in student recruitment. Explains basic concepts and offers tips from prospective students. Examples are provided from the University of Colorado, University at Buffalo (New York), and Gettsyburg College (Pennsylvania). (DB)
Descriptors: College Bound Students, Design Preferences, Higher Education, Public Relations