Descriptor
Source
| Currents | 6 |
Author
| Christion, Laura | 1 |
| Dessoff, Alan S. | 1 |
| Fisher, Mark A. | 1 |
| Habermehl, Jean K. | 1 |
| Jarrell, Andrea | 1 |
| Moore, Robert M. | 1 |
Publication Type
| Guides - Non-Classroom | 6 |
| Journal Articles | 6 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Administrators | 6 |
| Practitioners | 6 |
Location
Laws, Policies, & Programs
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Christion, Laura – Currents, 1994
The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…
Descriptors: Alumni, College Applicants, College Students, Higher Education
Dessoff, Alan S. – Currents, 1994
Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…
Descriptors: College Administration, College Applicants, College Choice, College Students
Fisher, Mark A. – Currents, 1995
College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)
Descriptors: College Administration, College Applicants, Computer Networks, Electronic Mail
Jarrell, Andrea – Currents, 1999
College campus "tours" offered online have evolved to include 360-degree views, live video, animation, talking tour guides, interactive maps with photographic links, and detailed information about buildings, departments, and programs. Proponents feel they should enhance, not replace, real tours. The synergy between the virtual tour and…
Descriptors: College Admission, College Applicants, College Bound Students, Higher Education
Habermehl, Jean K. – Currents, 1995
It is recommended that willing school or college faculty participate in recruiting the best students. Faculty skills that can be used well include writing skills, telephone contacts, and face-to-face meetings that give prospective students a feeling for the institution. Sometimes recruitment travel by faculty is very effective. (MSE)
Descriptors: College Administration, College Applicants, College Faculty, Higher Education
Moore, Robert M. – Currents, 1999
A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…
Descriptors: Alumni, College Administration, College Applicants, College Planning
