A discussion of financial audits for alumni associations encourages their use as a means of checking the organization's financial systems, and gives suggestions for finding an auditor, keeping costs down, and preparing for the audit. (MSE)

The article recommends that colleges and universities have a clear and detailed endowment policy that will meet donors' demands for accountability. The disclosure document needs to address investment policy and use of gifts and be communicated to trustees and staff. A collaborative relationship between fund-raising and financial operations is…

College and university public relations professionals are encouraged to follow the example of business in managing their publications programs. Planning, marketing those plans to the campus community, involving administration, and assuming accountability are seen as key elements in publications program success. (MSE)

Ways in which college public relations officers have addressed public concerns about higher education are detailed. Campus communicators are encouraged to cooperate within and among institutions to encourage public appreciation of higher education's role in society. (MSE)

As the public questions faculty productivity, college public relations professionals need to take steps to respond appropriately, including rereading the institutional mission statement, learning what's happening in the classroom, revising strategies for communicating with key audiences, finding new communication outlets, reaching alumni, and…