Descriptor
| Affective Behavior | 1 |
| Alumni Associations | 1 |
| Fees | 1 |
| Financial Support | 1 |
| Fringe Benefits | 1 |
| Group Membership | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Persistence | 1 |
| Planning | 1 |
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| CASE Currents | 1 |
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| Barnum, James A. | 1 |
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Barnum, James A. – CASE Currents, 1980
It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)
Descriptors: Affective Behavior, Alumni Associations, Fees, Financial Support
