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| Pryor, Chris | 1 |
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Pryor, Chris – 1987
Designed as an aid for those interested in starting a business and for experienced business owners who have never prepared a written marketing plan, this workbook offers fundamental concepts about marketing planning, provides tools to effectively assess a marketing situation, and presents step-by-step assistance in developing a marketing plan.…
Descriptors: Adult Education, Business Administration, Business Education, Marketing
