What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…

Your image can be either an asset or a liability for you as a leader. Image building is neither superficial nor unimportant. It's not about creating a false image, but recognizing genuine aspects of yourself that should be coming across to other people--but aren't. Crafting your image requires you to gain a clear picture of the image people are…

This book discusses narrative therapy in the context of school counseling. It provides an overview of narrative therapy, guidelines for applying it, and approaches to specific problems. Narrative counseling helps students to explore their own story, externalize elements of it, distinguish the story from the person, and build a new story of their…

2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…

Truths and myths involved with student admission to Ivy League colleges are revealed by a director of admissions whose experience includes admission work at Vassar, Bowdoin, Harvard and Yale. Several basic concepts are offered as fact: most private colleges in America today are not highly selective; many colleges pose as being more selective than…