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Direct linkPrescott, Julie, Ed. – IGI Global, 2016
Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender.…
Descriptors: Diversity, Racial Discrimination, Gender Discrimination, Social Change
Gibbs, Paul; Knapp, Michael – 2002
This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…
Descriptors: Administrators, Case Studies, Consumer Economics, Continuing Education
Kingma, Bruce R. – 1996
This book provides readers with an introduction to economics and cost-benefit analysis and will be particularly valuable to individuals who are, or plan to be, managers of information services in academic, public, or special libraries. Part 1 provides a rational for economic studies in librarianship, specifically, gaining understanding of consumer…
Descriptors: Consumer Economics, Cost Effectiveness, Decision Making, Economic Factors
