With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

This book guides library administrators through stages of long-range needs assessment, particularly taking what they know about their user community, library services, performance standards, and anticipated resources, and using that knowledge to determine space and building needs. Tips, explanations, and hands-on planning tools come through…

This book for beginning teachers is developed around six key problem areas: transition from student to teacher; professionalism; relationships (with students, parents, other teachers, principals, supervisors, school staff, and visiting consultants); lesson plans; discipline; and evaluation. A theoretical base is first established for each area and…

This book challenges American communities to reclaim their responsibility for raising healthy, successful, and caring children and adolescents. The book also offers a critique of American culture along with practical strategies for uniting and mobilizing communities around a shared vision of healthy development. The book argues that three…